There are two major search engine providers that you may find yourself trying to figure out in order to gain leverage with traffic generation. The big one of course is Google, but behind that is Bing. These two can either be exclusive to your marketing plan or you could figure out how to leverage both of them for the maximum reach of your website. Most people assume that you can do it all with just one site, but that’s not true at all. If you want to gain leverage online, you will need to chase the options that exist within both realms, and that means engaging in a proper elemental battle that uses the prowess of a professional. When you hire a SEO Company they will either focus on one or both. In order to get the most out of SEO today, you will need to get both options flowing and that’s where the quick shortcuts will end and you will see more positive elements moving forward.
The Google Rush
Millions upon millions of sites get indexed, ranked, and traffic gets sent out through this website. No matter what type of website you have, you want to make sure that Google pushes you above others. This means that you absolutely need to focus on this page moving forward, you just have to. If you’re not sure how to comply with the rules and regulations, don’t worry, you could hire someone to help you build market share within this world. You absolutely need to be indexed, and use the webmaster tools that they are offering, If you don’t use it, and you want to rush with another search engine, you can, but be ready to miss out on what some people call the major player of search.
Just how big is the giant website? Well, some analysts are talking about how this site has 70% of the overall traffic that goes through all searches. Among all the many different websites that are available today in the world of search, this one is getting more than ½ of all searches, and that means that you will need to comply with whatever silly rules they have and watch out for the penalty issue.
Google pushes an algorithm change every now and again. You will find that if you comply with whatever they want, you will be able to gain leverage to your page in terms of traffic. However, if you do anything that they don’t like, they will penalize you. Penalties can be as minimal as getting a slap on the wrist, and as complex as getting completely shunned from internet search results. Some sites have seen their pages drop out of all major search results to the point where you can’t even index a site very well.
Bing Changes Things Up
Bing is a product of Microsoft and while many people aren’t really keen on marketing within the realms of these pages, others are seeing it as a major alternative to the Google strangle hold on search. Bing is streamlined, easy to use and can have more relevant data than the old boring guard. However, you will need to market your site completely different than you would for other options. This becomes clear when you start to see what a professional SEO Company will do for you. They will change the marketing plan that you have and make sure it is a bit more diverse, as well as update the code on your site. Bing picks up meta data that Google doesn’t, and there are a lot of little things that they do better, or at least differently than the other search giant. That being said, you will need to coexist within both worlds, because you want users that are searching with this option to search and find your site via a variety of different keywords.
Without the right keywords in mind, you will not be able to traverse the areas that you want to online. This becomes especially true when you are dealing with a variety of issues related to marketing, including traffic generation, bounce rate, and keyword density. Marketing within the realms of Bing is different, but not necessarily so different that you will not see any crossover from the things that you have to do in order to placate what Google’s algorithm dictates.
The Confusion Begins
At the end of the day, there is a lot of talk that is going on all the time about which is better or what method will get you more results. One can favor Google and another can favor Bing but if you don’t work within the parameters of both, you will not see any sort of marketing prowess. It’s for that reason that you should hire a SEO Company that is going to get you into both and get you moving forward with relative ease. Without a constant push within both sites, you are going to end up losing out market share straightway.
It’s better to be working alongside both search providers than to isolate one over another and end up seeing no major turnaround in terms of traffic.